Subject: Your Amazon point balance has changed.

From: Terri Lenczyk <[email-masked]>
Date: Fri, 2 Sep 2016 20:28:30 -0400

Amazon Prime Member,

Urgent: New points have been added to your Amazon Prime account. Click here

Balance details CLICK HERE

Amazon has price dropped recent items you have viewed previously. Click here to view new pricing.

Regards,
Rewards Team

It's August, which usually means summer comes to an end and back-to-school shopping heats up â?? but maybe not so much this year.

Shoppers have been hitting the shelves for a month already thanks to Amazon's Prime Day, and retailers need to step up their game to keep their spot in the back-to-school shopping season.

New data provided to CNBC show that the school shopping season â?? second in importance only to the holidays â?? is starting earlier and not running as late into the year, thanks to Prime Day in July, and other retailers
following suit. Specifically, the online sale was the peak of back to school in 2015, according to Cardlytics, a firm that tracks purchasing data. No other week of shopping during July and August came close last year.

Amazon introduced Prime Day in 2015 to boost sales during a traditionally slow part of the year. Positioned as a celebration of Amazon's first 20 years, consumers were disappointed by the deals.
Still, sales volume exceeded Black Friday sales from 2014. In 2016, the response was even stronger, with a 60-percent bump in sales over 2015, according to researchers at Piper Jaffray.

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