Subject: WARNING your amazon points are about to expire

From: Lucinda Colucci <[email-masked]>
Date: Wed, 14 Dec 2016 13:14:19 -0500

Hello [email-masked],

Amazon Prime Points expiring Click here to view points.

Click here to hear about new Amazon products just released at unbelieveable PRICES!
Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 ? Amazon changes its return policy ? and merchants are concerned.

The online retail giant has changed its return policy to state: ? U.S. seller fulfilled returns that are within Amazon' s returns policy will be automatically authorized.? (Source: CNBC)

Why this is important for your business:

In other words ? all returns are accepted automatically. Currently, merchants have the ability to evaluate returns for product damages or other reasons before giving a customer' s money back.
That protection has been taken away. If you' re an Amazon merchant, you will have less control over when a customer wants a product returned and will be forced to refund money regardless of the reason.
Amazon believes that by making the return policy easier, more customers will be likely to buy.

2 ? Instagram is now making it easier for your customers to buy your products.

The popular social media platform has launched new tools to help your customers research (? tap to view? ) your products and pay (? shop now? ) based on that research. (Source: Forbes)

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