Subject: [NEXTEL-1] Nextel Looks for New "Spin-Masters"

From: Marcel <[email-masked]>
Date: Fri, 22 Nov 2002 15:40:12 -0500

After years of lame and ineffective advertising  Nextel finally gets the message and
decides to look elsewhere for advertising guidance. Nextel-1 readers & other have been
blasting Nextel's weak and laughable advertising campaigns featuring such slogans as  "How
Business Gets Done"   &  "Stay Connected" for quite some time.

============================================
Nextel Begins Talks with Agencies

BOSTON -- Nextel Communications has hired a
consultant to query agencies about pitching its
advertising account, sources said.

The wireless company's $150-200 million ad
business has been held for nearly seven years by
Interpublic Group's Mullen, whose recent ads for the
client have featured gruff NYPD Blue actor Dennis
Franz.

Consulting company Roth Associates, New York,
has been tapped to oversee the search, sources
said.

A Nextel representative declined comment on Friday;
executives at Mullen and Roth did not immediately
return calls.

The agency works on Nextel brand advertising from
its headquarters in Wenham, Mass.; the shop in
January added retail duties on the account in its
Winston-Salem, N.C., office.

--- David Gianatasio and Alicia Griswold
Published: November 22, 2002

http://www.Adweek.com/adweek/headlines/advertising_display.jsp?vnu_content_id=1768114

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