Subject: [NEXTEL-1] College Sports -Ad backing Aggie football leaves Lubbock Nextel dealers seeing red 11/08/02

From: Marcel <[email-masked]>
Date: Sat, 09 Nov 2002 15:49:53 -0500

"Nextel's office here also said initial feedback from the ad hadn't been positive".
A perfect example of "How Business Gets Done"- Dirty
http://www.lubbockonline.com/stories/110802/col_110802031.shtml

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Friday, November 8, 2002

Last modified at 12:37 a.m. on Friday, November 8, 2002
© 2002 - The Lubbock Avalanche-Journal

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Ad backing Aggie football leaves Lubbock Nextel dealers seeing red

By CHRIS VAN WAGENEN

A-J BUSINESS EDITOR

Marshall Kneisley isn't too pleased with the people at Nextel Communications Inc., which in cluded his wireless dealership and other dealerships in Lubbock and Amarillo in an advertisement promoting Texas A&M's football program.

"This is a slap in the face at Texas Tech. We're a huge Red Raider fan here, and this is a huge marketing screw up," said the Tech graduate, who serves as general manager of Nexcom, a Lubbock-based company.

Nextel said it wasn't taking a jab at Texas Tech when it took out an ad in Thursday's Avalanche-Journal stating: "Attention Visiting Teams: Don't Worry about what an 'Aggie' is. You just worry about getting the ball out of the backfield — Nextel is a huge fan of the Texas A&M Aggies."

The ad left some local dealers scratching their heads.

"Now that's bizarre," said Tech supporter Barbara Andrews, president and chief executive officer of Lubbock-based NTS Commun ica tions, which is also a Nextel dealer.

"I don't support the A&M Aggies and you don't promote the Aggies in Lubbock," Andrews said.

Both Kneisley and Andrews said they were baffled about why Nextel decided to take the ad out in Lubbock.

Nextel's office here also said initial feedback from the ad hadn't been positive.

Pam Quintana, marketing director of Nextel in Corpus Christi, said the advertisement ran across the southwest region where A&M is recognized and was not specifically directed at Lubbock.

"We just didn't think Nextel would get a bad rap for this," she said.

[email-masked] 766-8744

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