{
  "hash": {
    "algo": "sha256",
    "value": "b6221976cb88be70a3c57df1b8e1034d10f6f20cc3995d47fea67b5dc11b9d3f"
  },
  "version": "0.3.0",
  "meta": {
    "title": "Tourism Services Experience Demo",
    "version": "0.3.0",
    "description": "Simulated demo questionnaire inspired by tourism-services research on digital marketing, service quality, sustainability, satisfaction, and behavioural intention.",
    "authors": "Mohammed Ali Sharafuddin",
    "languages": "en",
    "validated": true,
    "created_at": "2026-05-13T18:16:19Z"
  },
  "items": [
    {
      "id": "visit_type",
      "label": "Visitor type",
      "type": "single_choice",
      "required": true,
      "choice_set": "visit_type",
      "reverse": false
    },
    {
      "id": "dm_1",
      "label": "Digital content helped me discover tourism services.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "digital_marketing",
      "reverse": false
    },
    {
      "id": "dm_2",
      "label": "Social media information was useful for planning my visit.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "digital_marketing",
      "reverse": false
    },
    {
      "id": "dm_3",
      "label": "Online promotions improved my interest in the destination.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "digital_marketing",
      "reverse": false
    },
    {
      "id": "sq_1",
      "label": "Tourism staff provided reliable service.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "service_quality",
      "reverse": false
    },
    {
      "id": "sq_2",
      "label": "The service environment was easy to navigate.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "service_quality",
      "reverse": false
    },
    {
      "id": "sq_3",
      "label": "The tourism service met my expectations.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "service_quality",
      "reverse": false
    },
    {
      "id": "sus_1",
      "label": "The tourism provider communicated sustainability practices clearly.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "sustainability",
      "reverse": false
    },
    {
      "id": "sus_2",
      "label": "The visit encouraged responsible tourism behaviour.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "sustainability",
      "reverse": false
    },
    {
      "id": "sat_1",
      "label": "Overall, I was satisfied with the tourism experience.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "satisfaction",
      "reverse": false
    },
    {
      "id": "sat_2",
      "label": "The experience was worth the time and cost.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "satisfaction",
      "reverse": false
    },
    {
      "id": "bi_1",
      "label": "I would recommend this tourism service to others.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "behavioural_intention",
      "reverse": false
    },
    {
      "id": "bi_2",
      "label": "I intend to use similar tourism services again.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "behavioural_intention",
      "reverse": false
    },
    {
      "id": "attention",
      "label": "For quality control, please select Agree.",
      "type": "single_choice",
      "required": true,
      "choice_set": "agree5",
      "reverse": false
    },
    {
      "id": "comments",
      "label": "Optional comments about the tourism experience.",
      "type": "textarea",
      "required": false,
      "reverse": false
    }
  ],
  "choices": [
    {
      "id": "agree5",
      "values": [1, 2, 3, 4, 5],
      "labels": ["Strongly disagree", "Disagree", "Neither agree nor disagree", "Agree", "Strongly agree"],
      "allow_other": false,
      "randomise": false
    },
    {
      "id": "visit_type",
      "values": ["first_time", "repeat"],
      "labels": ["First-time visitor", "Repeat visitor"],
      "allow_other": false,
      "randomise": false
    },
    {
      "id": "yes_no",
      "values": ["yes", "no"],
      "labels": ["Yes", "No"],
      "allow_other": false,
      "randomise": false
    }
  ],
  "scales": [
    {
      "id": "digital_marketing",
      "label": "Digital marketing effectiveness",
      "items": ["dm_1", "dm_2", "dm_3"],
      "method": "mean",
      "min_valid": null
    },
    {
      "id": "service_quality",
      "label": "Service quality",
      "items": ["sq_1", "sq_2", "sq_3"],
      "method": "mean",
      "min_valid": null
    },
    {
      "id": "sustainability",
      "label": "Sustainability perception",
      "items": ["sus_1", "sus_2"],
      "method": "mean",
      "min_valid": null
    },
    {
      "id": "satisfaction",
      "label": "Tourist satisfaction",
      "items": ["sat_1", "sat_2"],
      "method": "mean",
      "min_valid": null
    },
    {
      "id": "behavioural_intention",
      "label": "Behavioural intention",
      "items": ["bi_1", "bi_2"],
      "method": "mean",
      "min_valid": null
    }
  ],
  "branching": [],
  "checks": [
    {
      "id": "attention_agree",
      "item_id": "attention",
      "type": "attention",
      "pass_values": 4,
      "fail_action": "flag",
      "label": null,
      "notes": null
    }
  ],
  "analysis_plan": [
    {
      "id": "rq_dm_sat",
      "research_question": "Is perceived digital marketing effectiveness associated with tourist satisfaction?",
      "variables": ["digital_marketing", "satisfaction"],
      "test": "correlation_pearson",
      "alpha": 0.05,
      "interpretation": "Use the direction and size of the correlation to describe the relationship.",
      "citations": [],
      "family": "",
      "method": "correlation_pearson",
      "roles": [],
      "options": [],
      "decision_rule": "Use the direction and size of the correlation to describe the relationship.",
      "reporting_references": [],
      "status": "draft",
      "requires_data": true
    },
    {
      "id": "rq_predict_sat",
      "research_question": "Do digital marketing, service quality, and sustainability perceptions predict satisfaction?",
      "variables": ["digital_marketing", "service_quality", "sustainability", "satisfaction"],
      "test": "regression_linear",
      "alpha": 0.05,
      "interpretation": "Compare the regression coefficients to identify the strongest predictor.",
      "citations": [],
      "family": "",
      "method": "regression_linear",
      "roles": [],
      "options": [],
      "decision_rule": "Compare the regression coefficients to identify the strongest predictor.",
      "reporting_references": [],
      "status": "draft",
      "requires_data": true
    },
    {
      "id": "rq_visit_bi",
      "research_question": "Do first-time and repeat visitors differ in behavioural intention?",
      "variables": ["visit_type", "behavioural_intention"],
      "test": "mann_whitney",
      "alpha": 0.05,
      "interpretation": "Report whether behavioural intention differs by visitor type.",
      "citations": [],
      "family": "",
      "method": "mann_whitney",
      "roles": [],
      "options": [],
      "decision_rule": "Report whether behavioural intention differs by visitor type.",
      "reporting_references": [],
      "status": "draft",
      "requires_data": true
    },
    {
      "id": "rq_freq",
      "research_question": "What is the distribution of first-time and repeat visitors?",
      "variables": "visit_type",
      "test": "frequency",
      "method": "frequency",
      "alpha": 0.05,
      "family": "descriptive",
      "roles": [],
      "options": [],
      "decision_rule": "Report absolute and relative frequencies.",
      "interpretation": "Report absolute and relative frequencies.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_desc",
      "research_question": "What are the central tendency and spread of all response items?",
      "variables": ["dm_1", "dm_2", "dm_3", "sq_1", "sq_2", "sq_3", "sus_1", "sus_2", "sat_1", "sat_2", "bi_1", "bi_2"],
      "test": "descriptives",
      "method": "descriptives",
      "alpha": 0.05,
      "family": "descriptive",
      "roles": [],
      "options": [],
      "decision_rule": "Inspect mean, SD, skewness, and kurtosis for each item.",
      "interpretation": "Inspect mean, SD, skewness, and kurtosis for each item.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_missing",
      "research_question": "What is the pattern of missing responses across items?",
      "variables": ["dm_1", "dm_2", "dm_3", "sq_1", "sq_2", "sq_3", "sus_1", "sus_2", "sat_1", "sat_2", "bi_1", "bi_2"],
      "test": "missing_data",
      "method": "missing_data",
      "alpha": 0.05,
      "family": "descriptive",
      "roles": [],
      "options": [],
      "decision_rule": "Flag items with more than 10 per cent missing.",
      "interpretation": "Flag items with more than 10 per cent missing.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_quality",
      "research_question": "Do respondents meet attention check and data quality thresholds?",
      "test": "quality",
      "method": "quality",
      "alpha": 0.05,
      "family": "data_quality",
      "roles": [],
      "options": [],
      "decision_rule": "Exclude respondents who fail the attention check or complete in under 60 seconds.",
      "interpretation": "Exclude respondents who fail the attention check or complete in under 60 seconds.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_scale_desc",
      "research_question": "What are the mean, SD, and range of each composite scale?",
      "test": "scale_descriptives",
      "method": "scale_descriptives",
      "alpha": 0.05,
      "family": "descriptive",
      "roles": [],
      "options": [],
      "decision_rule": "Report scale-level descriptives alongside item-level results.",
      "interpretation": "Report scale-level descriptives alongside item-level results.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_alpha",
      "research_question": "What is the Cronbach alpha internal consistency of each scale?",
      "test": "reliability_alpha",
      "method": "reliability_alpha",
      "alpha": 0.05,
      "family": "reliability",
      "roles": [],
      "options": [],
      "decision_rule": "Flag any scale with alpha below 0.70 as requiring revision.",
      "interpretation": "Flag any scale with alpha below 0.70 as requiring revision.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_omega",
      "research_question": "What is the McDonald omega reliability of each scale?",
      "test": "reliability_omega",
      "method": "reliability_omega",
      "alpha": 0.05,
      "family": "reliability",
      "roles": [],
      "options": [],
      "decision_rule": "Compare omega to alpha; prefer omega when item loadings are unequal.",
      "interpretation": "Compare omega to alpha; prefer omega when item loadings are unequal.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_item_diag",
      "research_question": "Which items show low item-total correlations or reduce alpha on removal?",
      "test": "item_diagnostics",
      "method": "item_diagnostics",
      "alpha": 0.05,
      "family": "reliability",
      "roles": [],
      "options": [],
      "decision_rule": "Consider removing items with corrected item-total correlation below 0.30.",
      "interpretation": "Consider removing items with corrected item-total correlation below 0.30.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_efa_ready",
      "research_question": "Does the inter-item correlation matrix support exploratory factor analysis?",
      "variables": ["dm_1", "dm_2", "dm_3", "sq_1", "sq_2", "sq_3", "sus_1", "sus_2"],
      "test": "efa_readiness",
      "method": "efa_readiness",
      "alpha": 0.05,
      "family": "measurement",
      "roles": [],
      "options": [],
      "decision_rule": "Proceed with EFA if KMO exceeds 0.60 and Bartlett test is significant.",
      "interpretation": "Proceed with EFA if KMO exceeds 0.60 and Bartlett test is significant.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_efa_sol",
      "research_question": "How many factors emerge from digital marketing and service quality items?",
      "variables": ["dm_1", "dm_2", "dm_3", "sq_1", "sq_2", "sq_3", "sus_1", "sus_2"],
      "test": "efa_solution",
      "method": "efa_solution",
      "alpha": 0.05,
      "family": "measurement",
      "roles": [],
      "options": {
        "nfactors": 2
      },
      "decision_rule": "Retain factors with eigenvalue above 1 and inspect the scree plot.",
      "interpretation": "Retain factors with eigenvalue above 1 and inspect the scree plot.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_cfa_syntax",
      "research_question": "What is the lavaan CFA syntax for the five-factor measurement model?",
      "test": "cfa_lavaan_syntax",
      "method": "cfa_lavaan_syntax",
      "alpha": 0.05,
      "family": "measurement",
      "roles": {
        "model": [
          "tourism_cfa"
        ]
      },
      "options": [],
      "decision_rule": "Inspect syntax before fitting; confirm indicator counts meet CFA identification rules.",
      "interpretation": "Inspect syntax before fitting; confirm indicator counts meet CFA identification rules.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": false
    },
    {
      "id": "rq_sem_syntax",
      "research_question": "What is the CB-SEM lavaan syntax for digital marketing predicting satisfaction and behavioural intention via service quality?",
      "test": "sem_lavaan_syntax",
      "method": "sem_lavaan_syntax",
      "alpha": 0.05,
      "family": "measurement",
      "roles": {
        "model": [
          "tourism_sem"
        ]
      },
      "options": [],
      "decision_rule": "Review structural paths before fitting to confirm the model is identified.",
      "interpretation": "Review structural paths before fitting to confirm the model is identified.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": false
    },
    {
      "id": "rq_pls_syntax",
      "research_question": "What is the PLS-SEM seminr syntax for the full structural model?",
      "test": "seminr_syntax",
      "method": "seminr_syntax",
      "alpha": 0.05,
      "family": "measurement",
      "roles": {
        "model": [
          "tourism_sem"
        ]
      },
      "options": [],
      "decision_rule": "Use seminr syntax only when the seminr package is installed.",
      "interpretation": "Use seminr syntax only when the seminr package is installed.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": false
    },
    {
      "id": "rq_chisq",
      "research_question": "Is visitor type associated with attention check response level?",
      "variables": ["visit_type", "attention"],
      "test": "chi_square",
      "method": "chi_square",
      "alpha": 0.05,
      "family": "categorical",
      "roles": [],
      "options": [],
      "decision_rule": "Report chi-square, degrees of freedom, p value, and Cramer V.",
      "interpretation": "Report chi-square, degrees of freedom, p value, and Cramer V.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_crosstab",
      "research_question": "Is the distribution of satisfaction ratings different across visitor types?",
      "variables": ["visit_type", "sat_1"],
      "test": "crosstab",
      "method": "crosstab",
      "alpha": 0.05,
      "family": "categorical",
      "roles": [],
      "options": [],
      "decision_rule": "Inspect row percentages across visitor types and report the effect size.",
      "interpretation": "Inspect row percentages across visitor types and report the effect size.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_fisher",
      "research_question": "Is there an association between visitor type and behavioural intention rating?",
      "variables": ["visit_type", "bi_1"],
      "test": "fisher_exact",
      "method": "fisher_exact",
      "alpha": 0.05,
      "family": "categorical",
      "roles": [],
      "options": [],
      "decision_rule": "Use Fisher p value when expected cell counts fall below 5.",
      "interpretation": "Use Fisher p value when expected cell counts fall below 5.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_ttest_ind",
      "research_question": "Do first-time and repeat visitors differ in mean satisfaction score?",
      "variables": ["visit_type", "satisfaction"],
      "test": "t_test_ind",
      "method": "t_test_ind",
      "alpha": 0.05,
      "family": "group_comparison",
      "roles": [],
      "options": [],
      "decision_rule": "Report t, degrees of freedom, p value, and Cohen d.",
      "interpretation": "Report t, degrees of freedom, p value, and Cohen d.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_ttest_pair",
      "research_question": "Do respondents rate the two satisfaction items differently?",
      "variables": ["sat_1", "sat_2"],
      "test": "t_test_pair",
      "method": "t_test_pair",
      "alpha": 0.05,
      "family": "group_comparison",
      "roles": [],
      "options": [],
      "decision_rule": "Report the mean difference, paired t statistic, and p value.",
      "interpretation": "Report the mean difference, paired t statistic, and p value.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_wilcoxon",
      "research_question": "Is there a significant distributional difference between the first two service quality items?",
      "variables": ["sq_1", "sq_2"],
      "test": "wilcoxon_pair",
      "method": "wilcoxon_pair",
      "alpha": 0.05,
      "family": "group_comparison",
      "roles": [],
      "options": [],
      "decision_rule": "Report W statistic, p value, and rank-biserial correlation.",
      "interpretation": "Report W statistic, p value, and rank-biserial correlation.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_kruskal",
      "research_question": "Does satisfaction differ across visitor types?",
      "variables": ["visit_type", "satisfaction"],
      "test": "kruskal_wallis",
      "method": "kruskal_wallis",
      "alpha": 0.05,
      "family": "group_comparison",
      "roles": [],
      "options": [],
      "decision_rule": "Report H statistic, degrees of freedom, p value, and eta-squared.",
      "interpretation": "Report H statistic, degrees of freedom, p value, and eta-squared.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_anova1",
      "research_question": "Does mean behavioural intention differ between visitor types?",
      "variables": ["visit_type", "behavioural_intention"],
      "test": "anova_one",
      "method": "anova_one",
      "alpha": 0.05,
      "family": "group_comparison",
      "roles": [],
      "options": [],
      "decision_rule": "Report F, degrees of freedom, p value, and partial eta-squared.",
      "interpretation": "Report F, degrees of freedom, p value, and partial eta-squared.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_ancova",
      "research_question": "Do visitor types differ in satisfaction after controlling for service quality?",
      "test": "ancova",
      "method": "ancova",
      "alpha": 0.05,
      "family": "group_comparison",
      "roles": {
        "group": [
          "visit_type"
        ],
        "covariate": [
          "service_quality"
        ],
        "outcome": [
          "satisfaction"
        ]
      },
      "options": [],
      "decision_rule": "Report adjusted group means and the F test for the group factor after covariate removal.",
      "interpretation": "Report adjusted group means and the F test for the group factor after covariate removal.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_rep_anova",
      "research_question": "Do mean ratings differ across the three digital marketing items within respondents?",
      "variables": ["dm_1", "dm_2", "dm_3"],
      "test": "repeated_anova",
      "method": "repeated_anova",
      "alpha": 0.05,
      "family": "group_comparison",
      "roles": [],
      "options": [],
      "decision_rule": "Report the within-subject F, degrees of freedom, p value, and partial eta-squared.",
      "interpretation": "Report the within-subject F, degrees of freedom, p value, and partial eta-squared.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_friedman",
      "research_question": "Do ordinal ratings differ across the three service quality items within respondents?",
      "variables": ["sq_1", "sq_2", "sq_3"],
      "test": "friedman",
      "method": "friedman",
      "alpha": 0.05,
      "family": "group_comparison",
      "roles": [],
      "options": [],
      "decision_rule": "Report Friedman chi-square, degrees of freedom, and p value.",
      "interpretation": "Report Friedman chi-square, degrees of freedom, and p value.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_spearman",
      "research_question": "Are service quality perceptions associated with sustainability perceptions?",
      "variables": ["service_quality", "sustainability"],
      "test": "correlation_spearman",
      "method": "correlation_spearman",
      "alpha": 0.05,
      "family": "correlation",
      "roles": [],
      "options": [],
      "decision_rule": "Report rho, sample size, and p value.",
      "interpretation": "Report rho, sample size, and p value.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_kendall",
      "research_question": "Is sustainability perception associated with behavioural intention?",
      "variables": ["sustainability", "behavioural_intention"],
      "test": "correlation_kendall",
      "method": "correlation_kendall",
      "alpha": 0.05,
      "family": "correlation",
      "roles": [],
      "options": [],
      "decision_rule": "Report tau, sample size, and p value.",
      "interpretation": "Report tau, sample size, and p value.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_partial",
      "research_question": "Is digital marketing associated with behavioural intention after controlling for satisfaction?",
      "test": "partial_correlation",
      "method": "partial_correlation",
      "alpha": 0.05,
      "family": "correlation",
      "roles": {
        "predictor": [
          "digital_marketing"
        ],
        "outcome": [
          "behavioural_intention"
        ],
        "control": [
          "satisfaction"
        ]
      },
      "options": [],
      "decision_rule": "Report partial r, degrees of freedom, and p value.",
      "interpretation": "Report partial r, degrees of freedom, and p value.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_logit_bin",
      "research_question": "Do digital marketing and service quality perceptions predict visitor type?",
      "variables": ["digital_marketing", "service_quality", "visit_type"],
      "test": "regression_logistic_binary",
      "method": "regression_logistic_binary",
      "alpha": 0.05,
      "family": "regression",
      "roles": [],
      "options": [],
      "decision_rule": "Report odds ratios with 95 per cent confidence intervals and Nagelkerke R-squared.",
      "interpretation": "Report odds ratios with 95 per cent confidence intervals and Nagelkerke R-squared.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_logit_ord",
      "research_question": "Do digital marketing and sustainability perceptions predict ordered satisfaction?",
      "variables": ["digital_marketing", "sustainability", "sat_1"],
      "test": "regression_logistic_ordinal",
      "method": "regression_logistic_ordinal",
      "alpha": 0.05,
      "family": "regression",
      "roles": {
        "predictors": [
          "digital_marketing",
          "sustainability"
        ],
        "outcome": [
          "sat_1"
        ]
      },
      "options": [],
      "decision_rule": "Report proportional odds ratios and model fit indices.",
      "interpretation": "Report proportional odds ratios and model fit indices.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_moderation",
      "research_question": "Does visitor type moderate the relationship between digital marketing and satisfaction?",
      "test": "moderation",
      "method": "moderation",
      "alpha": 0.05,
      "family": "regression",
      "roles": {
        "predictor": [
          "digital_marketing"
        ],
        "moderator": [
          "service_quality"
        ],
        "outcome": [
          "satisfaction"
        ]
      },
      "options": [],
      "decision_rule": "Report the interaction coefficient, p value, and simple slopes.",
      "interpretation": "Report the interaction coefficient, p value, and simple slopes.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    },
    {
      "id": "rq_mediation",
      "research_question": "Does satisfaction mediate the path from digital marketing to behavioural intention?",
      "test": "mediation",
      "method": "mediation",
      "alpha": 0.05,
      "family": "regression",
      "roles": {
        "x": [
          "digital_marketing"
        ],
        "mediator": [
          "satisfaction"
        ],
        "y": [
          "behavioural_intention"
        ]
      },
      "options": [],
      "decision_rule": "Report direct, indirect, and total effects with bootstrap confidence intervals.",
      "interpretation": "Report direct, indirect, and total effects with bootstrap confidence intervals.",
      "citations": [],
      "reporting_references": [],
      "status": "valid_plan",
      "requires_data": true
    }
  ],
  "models": [
    {
      "id": "tourism_cfa",
      "label": "tourism_cfa",
      "type": "cfa",
      "engine": "lavaan",
      "measurement": {
        "constructs": [
          {
            "id": "digital_marketing",
            "items": ["dm_1", "dm_2", "dm_3"],
            "mode": "reflective"
          },
          {
            "id": "service_quality",
            "items": ["sq_1", "sq_2", "sq_3"],
            "mode": "reflective"
          },
          {
            "id": "sustainability",
            "items": ["sus_1", "sus_2"],
            "mode": "reflective"
          },
          {
            "id": "satisfaction",
            "items": ["sat_1", "sat_2"],
            "mode": "reflective"
          },
          {
            "id": "behavioural_intention",
            "items": ["bi_1", "bi_2"],
            "mode": "reflective"
          }
        ]
      },
      "structural": {
        "paths": [],
        "covariances": [],
        "indirect": []
      },
      "options": []
    },
    {
      "id": "tourism_sem",
      "label": "tourism_sem",
      "type": "cb_sem",
      "engine": "lavaan",
      "measurement": {
        "constructs": [
          {
            "id": "digital_marketing",
            "items": ["dm_1", "dm_2", "dm_3"],
            "mode": "reflective"
          },
          {
            "id": "service_quality",
            "items": ["sq_1", "sq_2", "sq_3"],
            "mode": "reflective"
          },
          {
            "id": "sustainability",
            "items": ["sus_1", "sus_2"],
            "mode": "reflective"
          },
          {
            "id": "satisfaction",
            "items": ["sat_1", "sat_2"],
            "mode": "reflective"
          },
          {
            "id": "behavioural_intention",
            "items": ["bi_1", "bi_2"],
            "mode": "reflective"
          }
        ]
      },
      "structural": {
        "paths": [
          {
            "from": "digital_marketing",
            "to": "satisfaction"
          },
          {
            "from": "service_quality",
            "to": "satisfaction"
          },
          {
            "from": "sustainability",
            "to": "satisfaction"
          },
          {
            "from": "satisfaction",
            "to": "behavioural_intention"
          }
        ],
        "covariances": [],
        "indirect": []
      },
      "options": []
    }
  ],
  "render": {
    "mode": "standard",
    "theme": "#1f6f78",
    "submit_label": "Submit response",
    "welcome": {
      "title": "Tourism Services Experience Survey",
      "intro_text": "This simulated demo instrument is inspired by published tourism-services research on digital marketing, experience, satisfaction, and behavioural intentions.",
      "consent_text": "I understand that this is demo data for package examples.",
      "consent_required": true,
      "start_label": "Start survey"
    },
    "thankyou": {
      "message": "Thank you for completing the demo survey.",
      "redirect_url": "",
      "show_download": true
    },
    "header": {
      "institution": "surveyframe demo",
      "logo_base64": "",
      "show_progress": true
    }
  }
}
