Subject: Get me on that alert list now.

From: "patricide" <[email-masked]>
Date: Mon, 23 Apr 2007 21:34:02 +0300

Example: A batter who hits . You can also apply the formula to other copy, both online and offline, including direct mail envelope teasers, ad headlines, letter leads, Web page headlines, subheads, and bullets.
On a scale of 1 to 4, with 4 being the highest rating, "Free White Paper" is a 1.
Leave your trendy clothes in the closet on the days that . and more likely to come back in the future.
)   Here's a headline I'd like to test one time.
" No one ever really "arrives. Subscribers of my free marketing ideas newsletter know I'm quite hard to impress, but Mark Cuban is the real deal.
Liberal use of exclamation points (!
I t's natural for humans to procrastinate and delay a purchase  because they're fearful of making a mistake.