Subject: Kevin and Mark Cuban make record deal on Shark-Tank

From: "Sheryl Nichols" <[email-masked]>
Date: Mon, 3 Oct 2016 10:21:38 -0400

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When I made this shot, just like every shot, I didnt think about any of these details. All I was thinking about was SEX and balance. SEX means Simplify and EXclude. SEX means be sure to keep getting closer to simplify the image and exclude any irrelevant junk on the edges and corners of the image. Balance means that after youve simplified the image as much as possible by getting closer and excluding as much as possible, that you move your camera around to make everything balanced in the frame. I framed and fired this shot without conscious thought as others were getting out of a van and headed for it â€” I had almost no time to think even if I wanted to. Photographers usually get it all wrong. Composition is all about the broad, underlying and most basic organization of the larger elements in your scene. Composition is not about details or texture. A strong photo is not about the subject matter. What draws us into a good image are the basic shapes, contrasts and colors that catc
 h our eyes. 
Have fun. Look for unique angles such as carefully climbing high above your subjects, or getting the camera low to the ground for a change in viewpoint. Take both video and stills when you do this for more variety. Take some candid photos during the vacation of everyone having fun. You can capture great expressions and moments when your subject isnt aware that the camera is pointed at them. Stabilize the camera whenever possible. If your camera has VR Vibration Reduction, turn it on. Take a shot of the nearby signage so it will be easy for you to recall where you were for a specific photo or video. Zoom in on the details. Fill the frame with your entire subject. Fun photos at a market, for example, might be a shot where the entire image is a close up of one particular subject such as a basket of ripe fruit or veggies, or table full of souvenirs. 
This is composition, and most men hate it. I know I sure do. Thats why our photos usually suck. Like a dirty room, your photos always make sense to you, but they wont make sense to anyone else unless you clean them up first. A photo needs to make sense instantly to anyone who looks at it. No one is going to try to figure out your photo any more than anyone would try to figure out why youve got dirty shirts thrown in three random piles. No one cares about your piles, and no one will care about your photos unless you expend conscious effort to tidy them up. All too many hobbyists worry about every technical and equipment issue, but never bother organizing whats in their photos as they snap them. Camera catalogs, just like furniture stores, like to lull you into thinking that all you have to do is buy the camera or furniture, and everything will magically clean itself up for you. Most people set up in the most convenient spot and shoot away. Well zoom in and out and look left and right,
  but thats it. We figure we always can fine tune things later in Photoshop or Lightroom, or give up completely and just make an HDR. Just like our living rooms, we know we can clean them up later. 
To make a good photo, its composition needs to speak most strongly to our subconscious. Its not about the details or the subject. Its what your subconscious pulls out of it all without thinking. Composition is all about getting the basic, underlying structure of an image to appeal on the most elemental level to our subconscious mind. This is what generates the Wow factor which catches our attention. We do by making sure that the biggest, broadest elements are arranged properly and by keeping everything as simple and direct as possible. The more we include, the weaker the image becomes. The less we include, the stronger it becomes. When I compose, Im not looking at the subject or details. Im trying to defocus my eye and attention so that I only see basic forms and shapes, and then move these around to make the strongest possible statement. In the toilet photo above, the sky isnt a a sky. The sky is used as a big, blue shape. The toilet isnt a toilet: its a dark blob that balances agai
 nst the row of pylons. The row of pylons isnt a row of pylons: its a swash that guides our eye from the bottom left up and into the photo. The car headlights lighting up the middle of the row of pylons isnt a car headlight: its a visual trick that draws our eyes to the middle of the image and keeps them coming back as we explore the image. The picnic table cover on the right isnt a picnic table cover: its the smallest in a series of three progressively smaller triangles which includes the roof of the toilet, the mountain, and then the picnic table cover. 

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