Subject: Khols Savings

From: Allie Woodworth <[email-masked]>
Date: Mon, 3 Oct 2016 19:32:16 -0400

Hello [email-masked],

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MarketWatch would like to offer Kohl's Corp. a round of applause for the earnings release it put out earlier Thursday.

The Wisconsin-based department-store chain KSS, 1.70% published one of the most straightforward, easy-to-follow releases of the second-quarter earnings-reporting season.
It even started with a table, clearly showing all the key numbers.

It led with its sales and same-store-sales numbers, followed by its gross margin â?? all key metrics in assessing the performance of a retailer.
It followed with net income and per-share earnings, reporting its figures in accordance with GAAP, or Generally Accepted Accounting Principles.

Read: GE's earnings report may not be wrong, but it may still mislead investors

It included a non-GAAP profit number, which it said excluded nonrecurring items.

That was followed by a quote from Chief Executive Kevin Mansell that acknowledged the numbers were below the company's prior expectations.
The release continued with an update on store numbers and information about the company's dividend payout, followed immediately by lowered guidance for the full year.

The company then held its analyst conference call at 8.30 a.m. Eastern time, giving investors time to digest the news before the market opened.

The stock gained 16% in Thursday trading.

Coming in an earnings season in which companies continued to irk reporters and investors alike with releases that concealed important numbers like revenue and included hard-to-follow non-GAAP metrics, Kohl's release was a delight.

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