Subject: [NEXTEL-1] Motorola to make two special edition phones in Plantation - 2002-10-28 - South Florida Business Journal

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Date: Wed, 30 Oct 2002 23:09:18 -0500

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12:40 EST Monday

Motorola to make two special edition phones in Plantation

Schaumburg, Ill. electronics firm Motorola (NYSE: MOT) said it will manufacture two limited edition phones at its campus in Plantation, one for retailer Bloomingdale's and the other for Victorinox, makers of the Swiss Army knife.

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For New York-based Bloomingdale's, Motorola said the Motorola i95cl Limited Edition phone is a translucent version of the Motorola i95cl.

Anne Keating, senior vice president of Bloomingdale's, calls the flip-style phone with a large, color display and blue backlighting that lights up in time to its ring an accessory.

"With its musical ringtones and flashing blue lights, the Motorola i95cl Limited Edition is the perfect fashion phone," Keating said.

Peter Aloumanis, vice president and general manager of the U.S. markets division for Motorola's iDEN subscriber group, said style is part of the plan.

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"After the success of the Motorola i95cl, we wanted to offer Bloomingdale's customers a more stylish version of the phone," Aloumanis said. "This limited edition phone's high-contrast color screen allows users to take advantage of compelling applications including mobile games and graphics, while its sleek, translucent style and flashing lights make it stand out in a crowd."

The phone is available at select Bloomingdale's stores for a suggested retail price of $499, which includes a translucent belt clip, leather pouch and rapid travel charger.

For Reston, Va.-based Victorinox, Motorola said it will work with wireless voice and data communications services company Nextel Communications to sell a i90c special edition phone. The translucent red mobile phone with red backlighting will be packaged with a matching Swiss Army knife. The handset will combine a wireless phone, two-way radio, text pager and Internet microbrowser.

"In a way, it's the Swiss Army knife of mobile phones, making this a perfect partnership," Aloumanis said.

The phone also features voice recognition, a voice recorder and a built-in speakerphone. Keeping with the survival heritage of a Swiss Army knife, loaded onto the phone will be "85 Ways to Use a Swiss Army Knife," "The Worst-Case Scenario Survival Handbook, Wireless Edition" and a first aid manual.

Beginning Nov. 1, the Motorola i90c Special Edition phone is scheduled to be available through Nextel retail stores for a suggested retail price of $249.99.

Motorola did not release revenue projections for either of the phones.

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2002 American City Business Journals Inc.

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