Subject: [NEXTEL-1] CB Richard Ellis Forms Partnership With Giuliani

From: Marcel <[email-masked]>
Date: Mon, 17 Mar 2003 11:50:07 -0500

Rudy Hurry-up you 15 mins are running out!
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FROM THE ARCHIVES: March 5, 2003

CB Richard Ellis Forms Partnership With Giuliani

By MOTOKO RICH
Staff Reporter of THE WALL STREET JOURNAL

CB Richard Ellis, the commercial real-estate services
company, has signed a strategic partnership with
Giuliani Partners, the consulting firm created by the
former mayor of New York, to give CB's clients
advice on security, regulatory and
corporate-governance issues.

Los Angeles-based CB, which is in the midst of a
$415 million deal to purchase New York rival
Insignia Financial Group Inc., is expected to
announce the new alliance Wednesday.

The star power of the former mayor -- Rudolph W.
Giuliani, who became a nationally known figure in the
wake of the Sept. 11, 2001 terrorist attacks on New
York -- will give CB a marketing advantage in the
highly competitive real-estate services market. Over
the past few years, brokers have sought to branch
out into consulting services beyond leasing and sales
advice.

"There's no question that one aspect of this is an
effort to differentiate the kinds of services that can be
provided by CB aside from the conventional 'Would
you like to see some space?'" said Mary Ann Tighe,
president and chief executive of CB for the firm's
New York Tri-State region.

The CB
alliance
follows a
similar partnership that Giuliani Partners signed with
insurer Aon Group last fall. According to Michael Hess, a managing director at Giuliani
Partners, the firm
also is working with Nextel Communications Inc. and closely held Purdue Pharma LP on
various
projects.

With the CB relationship, Giuliani Partners -- whose team includes former New York City
police and
fire commissioners Bernard Kerik and Thomas Von Essen, and Bruce Teitelbaum, the mayor's
former
chief of staff -- will help the real-estate firm's clients assess security risks for their
buildings. The firm will
also help clients develop backup business sites.

"After the horrific events of Sept. 11, the anthrax attacks and the recent terrorism
alerts, there's much
more of a concern about safety and security," said Mr. Giuliani. "We will help clients
anticipate issues in
advance, and that will help them choose the space they acquire." Mr. Giuliani said his
firm also will refer
its own clients to CB for their real-estate needs.

Under the agreement, when Giuliani Partners provides services for a CB client, CB will
share a portion
of its fees.

Write to Motoko Rich at [email-masked]

Updated March 5, 2003 12:21 a.m.

http://online.wsj.com/article_email/0,,SB1046814830533438920-search,00.html?collection=wsjie%2F30day&vql_string=nextel%3Cin%3E%28article%2Dbody%29

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