Subject: [NEXTEL-1] Consumers Interested in Paying for Wi-Fi, if the Price Is Right

From: Marcel <[email-masked]>
Date: Mon, 17 Mar 2003 08:20:18 -0500

Consumers Interested in Paying for Wi-Fi, if the Price Is Right

A poll of 3,000 consumers conducted by ForceNine Consulting found that:
consumer demand is quite strong for Wi-Fi services that are priced at a relatively
low cost ($1/hour or less); and that Wi-Fi deployment could retard the growth of
3G among consumer segments that value speed of Internet access over mobility.
Two-thirds of respondents rated access speed as an extremely or very important
feature, while only 28 percent rated mobility as an extremely or very important
feature. As a result of differences between the two services in speed and mobility
(and assuming widespread availability of both 3G and Wi-Fi and reasonable
pricing), of the 40 percent of cellular users identified as potential users of 3G or
Wi-Fi, 15 percent would use both 3G and Wi-Fi, 13 percent would use Wi-Fi but
not 3G, and 12 percent would use 3G but not Wi-Fi. ForceNine's full report
entitled "The Market for Wi-Fi Hot Spots: Consumer Behaviors and Relationship
with 3G" will be available at the CTIA Wireless 2003 show in New Orleans next
week.

Audio report-

Wi-Fi public hotspots success dependent on lower price

http://cbs.marketwatch.com/news/newsfinder/default.asp?Property=word&siteid=mktw&value=Wi-fi&hidProp=word&doctype=806&Button=Go&scid=3&source=&dtmToMonth=0&dtmToDate=&dtmToYear=&selCount=20

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